Engage Your Audience with Instagram’s New Polling Feature
This post was originally published on October 20th 2017, and was last updated on December 14th 2017.
How to Create a Poll on Instagram
Looking for new and fun ways to engage with your followers on Instagram? Want to get more direct feedback from your audience? Well Instagram has just introduced an awesome new feature on stories: Instagram Polling.
Here’s how to create an Instagram Poll:
Before you dive in…
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1. Create a Story Post
Take your photo or create your text and background post for your story. To maximize the impact of the poll, try to create some context related to the topic of the poll before hand. Add any filters, text, emojis to your story (whatever floats your boat) leaving enough space to add the poll to your post.
To create a poll, tap on the Sticker icon at the top of the Story screen and select the Poll sticker option.
Filters Made Easy
With Schedugram’s in-browser editor, you can easily add any filter or sticker to your images as you schedule your posts in advance.
2. Enter your question and response options
An automatic prompt to add your question and a Yes/No poll box will appear. Type in the question you want to ask in the text field. You can ask any question of your audience, so get as creative as you like!
The text option only allows up to 26 characters, however it’s best to keep the text short and sweet. This will make it easier for your audience to read and increase the likelihood of them responding to your poll. To customize the responses, tap each box and enter two reponses of your choice.
Unlike Instagram’s other stickers, there aren’t any other font colour/design options for polling other than the turquoise or pink (not just yet anyway).
3. Place Your Poll
Once you’ve finished customizing your poll, press the done button in the top-right corner of your screen. The poll sticker automatically will appear in the centre of the screen, you can drag the Poll around to fit your image, text and style of your image. You can change the Poll sticker smaller or larger.
4. Share Your Story
Share your poll just as you would any other Instagram story. Viewers that are following you will be able to scroll through your story and vote on their choice, polling of course is optional.
5. Monitor your Poll Results
Once your poll goes live, you can turn on the push notifications from your phone settings so it displays each vote as they come. Alternatively, you can view the poll results from your Instagram story by swiping up to the post analytics.
Votes then turn the Poll sticker into percentages based on what your audience selcted options. The percentage of votes are viewable to the public, however who voted and the number of votes is only viewable to you.
Analytics are only available whilst the post is live, so screenshot or jot down the results from your Poll so you can utilise this information after the 24 hours that Instagram allows for a single story.
How to use Instagram polling to engage with your audience
Instagram polling is an incredible opportunity to engage with your audience and make them feel as part of the decision making process of your company.
Here’s how brands can use Polling to engage with their followers:
Whether you’re looking to source key data from your audience for an upcoming project or want to learn more about what their preferences are, asking questions via polling can offer incredible insight.
Get opinions on:
- Options for a product (size, color, shape, etc.) – great for the early stages of the planning process
- Event Ideas- (preferred days, times or topics)
- Topics for a blog post – find out what your audience wants to hear from you, what resources you can offer
@MiGoals asks their audience for their
preference of softcover or hardcover
diaries in the lead-up to their annual launch
Ask for Feedback
What better way to find out what your audience wants than straight out asking them? A poll is a low-risk, quick and free way to do this. Not sure what type of questions to ask?n Find out what people do and don’t like about your product. What products are your customers really after?
Jess Ruhfus of @collabosaurus gaining key insights in a video on Instagram Stories on which topics would encourage her followers to watch Collabosaurus live videos.
Showcase your brand’s personality
Authenticity has been a buzz word lately, with audiences expecting brands to be more human.
Cruelty-free and vegan nail polish brand Kester Black recently compared two of It’s own products to battle it out to see which product was quicker and more effective to use. The segment was a fun and engaging way for the brand to connect with It’s audience.
There are so many creative ways to incorporate Instagram Stories polls into your strategy. It’s a fun tool that can showcase your brand personality and the day to day operations that makes your business unique. After a while, it can get a bit addictive so try not to overuse polls, or you may dilute the level of responses from your audience.
Are you excited to start using polls in your Instagram stories? Have you already created some for your business and have some of the results influenced your business decisions? Share your thoughts in the comments below and if you’re after some more ideas on what to post on your stories; Here’s 9 ways to get your creative juices flowing.
About the author
Bianka Velevska is a marketing consultant, researcher and writer with an interest in brand design, entrepreneurship and business. She’s the editor of branding blog double espresso and is the marketing and public relations coordinator at Mi Goals.