Social Media Holiday Calendar for 2018 - Schedugram
social-media-holiday-calendar

How to Plan Your Social Media Holiday Calendar in 2018

There are a lot of holidays celebrated exclusively on the Internet.

There’s National Cereal Day, National Pie Day, Relaxation Day and Tell a Joke Day, among many others. And, believe it or not, a lot of people celebrate them. Sometimes these obscure holidays even end up on trending on Twitter.

They might be silly, but some of these holidays might be relevant to your brand.

For example, February 20 is Love Your Pet Day. If your brand sells items for pets, then it could be an opportunity for you to introduce a campaign. Or, you can use it to spice up your social media holiday calendar.

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Social Media Holiday Calendar for 2018

What are the holidays you should know? To help you plan your social media calendar, we’ve compiled a list of social media holidays for 2018. Our list is a great starting point for social media marketers who want to know the holidays and special events that are relevant to their brand.

But before we present you with our list of holidays, we’ll give a few tips about planning your social media holiday calendar.

Which Holidays Should You Celebrate?

Don’t create posts for holidays that have nothing do with your brand.

For example, if you’re a skincare store, don’t celebrate National Pie Day (#NationalPieDay) on January 28. And if you’re not a European brand, then don’t celebrate Europe Day (#EuropeDay) on May 9.

The holiday has nothing do with your brand, and the post will only confuse or annoy your followers.

Also, don’t forget that not all holidays are celebrated globally! July 4th is Independence Day in the United States. But, if your target market is in the UK and Australia, it isn’t relevant to them. So, make sure that the holidays you promote are relevant to the locations you’re targeting.

What If Major Holidays Are Overlapping?

There are a lot of holidays that overlap. For example, October 1 is International Day of Older People, International Coffee Day and World Vegetarian Day. So, what if you have an online store that sells coffee? Do you celebrate International Coffee Day, and ignore the other holidays?

There’s a way you can celebrate the two together. You can offer discounts or free shipping to vegans and older people who buy coffee. This way, you can commemorate several holidays in the same day.

Which Hashtags Should You Use?

Whether you’re celebrating New Year’s Day or National Trivia Day, you should use the right hashtag for the event. Otherwise, people celebrating it won’t be able to see your post.

So, what are the hashtags you should use for each holiday? Don’t worry! In this guide, we’ve included the hashtags for each holiday. This way, you can get more people to engage, share and promote your posts.

If you’re thinking ‘that’s great but how am I ever going to remember all these potential hashtags and keep track of them?Don’t worry, we’ve got you covered.

Schedugram’s hashtag manager stores them in one convenient place and lets you add them individually or in groups to your captions or first comments in just a couple of clicks. You can find out more about how to use it to manage your hashtags in this article.

Scheduling Your Campaigns

Once you’ve decided which holiday and hashtags you want to target, it makes sense to plan your content in advance and schedule it to post automatically. Schedugram makes this super easy to do.

Just open your account and create an image, video, carousel or Stories post, then select the specific time and date you want it to publish (see below).

Social Media Holiday Calendar

Then, click on submit and Schedugram will take care of the rest! Running promotions for days or weeks before an event has never been easier.

Social Media Holiday Calendar for 2018
January

1: #NewYear2018 #NewYear2018

2: Science Fiction Day #ScienceFictionDay

4: National Trivia Day #NationalTriviaDay

5: National Bird Day #NationalBirdDay

8: Clean Off Your Desk Day #CleanOffYourDeskDay

11: Human Trafficking Awareness Day #HumanTraffickingDay

13: National Sticker Day #NationalStickerDay

15: Martin Luther King, Jr. Day #MLKDay #MartinLutherKingDay #MartinLutherKingJrDay

National Hat Day #NationalHatDay

18: Get to Know Your Customers Day (third Thursday of every quarter)#GetToKnowYourCustomersDay

20: World Day of Social Justice #SocialJusticeDay

Cheese Lovers Day #CheeseLoversDay

21: National Hugging Day #NationalHuggingDay

24: National Compliment Day #NationalComplimentDay

25: Opposite Day #OppositeDay

25: Community Manager Appreciation Day #CMAD

26: Spouse’s Day #SpouseDay

27: Chocolate Cake Day #ChocolateCakeDay

28: Data Privacy Day #PrivacyAware

National Pie Day#PieDay

February 2018

2: Groundhog Day #GroundhogDay

World Wetlands Day #WorldWetlandsDay

4: World Cancer Day #WorldCancerDay

Super Bowl Sunday #SB52

5: National Weatherperson’s Day #NationalWeatherpersonsDay

7: National Send a Card to a Friend Day #SendACardToAFriendDay

8: National Boy Scouts Day #BoyScoutsDay

9: National Pizza Day #NationalPizzaDay

11: Inventors Day #InventorsDay

13: Mardi Gras #MardiGras

World Radio Day #WorldRadioDay

14: Library Lovers’ Day #LibraryLoversDay

Valentine’s Day #ValentinesDay

16: Chinese New Year #YearOfTheDog

17: Random Acts of Kindness Day #RandomActsOfKindnessDay

18: National Battery Day #NationalBatteryDay

19: Presidents Day #PresidentsDay

20: Love Your Pet Day #LoveYourPetDay

21: International Mother Language Day #IMLD

March 2018

1: Holi #HoliFestivalofColours

National Peanut Butter Lover’s Day #PeanutButterLoversDay

2: National Read Across America Day #ReadAcrossAmerica

National Employee Appreciation Day #EmployeeAppreciationDay

3: World Wildlife Day #WorldWildlifeDay

4: National Grammar Day #NationalGrammarDay

National Pancake Day#NationalPancakeDay

6: National Dentist’s Day #DentistsDay

7: National Be Heard Day #NationalBeHeardDay

National Cereal Day #NationalCerealDay

8: National Proofreading Day #NationalProofreadingDay

Popcorn Lover’s Day #PopcornLoversDay

International Women’s Day #BeBoldForChange

10: National Day of Unplugging#NationalDayOfUnplugging

National Women and Girls HIV/AIDS Awareness Day #NWGHAAD

National Pack Your Lunch Day #NationalPackYourLunchDay

11: National Worship of Tools Day #WorshipOfToolsDay

Daylight Savings#DaylightSavings

12: National Girl Scout Day #GirlScoutDay

National Napping Day #NationalNappingDay

Commonwealth Day #CommonwealthDay

13: Jewel Day #JewelDay

14: Potato Chip Day #NationalPotatoChipDay

Pi Day #PiDay

15: World Consumer Rights Day #WCRD2018

16: National Freedom of Information Day #FreedomOfInformationDay

World Sleep Day#WorldSleepDay

17: St. Patrick’s Day #StPatricksDay

18: Awkward Moments Day #NationalAwkwardMomentsDay

19: National Let’s Laugh Day #NationalLetsLaughDay

20: International Day of Happiness #InternationalDayofHappiness

World Storytelling Day #WorldStorytellingDay

First Day of Spring #FirstDayofSpring

Proposal Day #ProposalDay

21: International Day for the Elimination of Racial Discrimination#RacialDiscriminationDay

World Poetry Day #WorldPoetryDay

22: World Water Day #WorldWaterDay

23: National Puppy Day #NationalPuppyDay

24: Red Nose Day #RedNoseDay

Earth Hour Day #EarthHour

25: Tolkien Reading Day #TolkienReadingDay

26: National Spinach Day #NationalSpinachDay

Purple Day #PurpleDay

27: American Diabetes Association Alert Day#AmericanDiabetesAssociationAlertDay

30:Good Friday #GoodFriday

Doctor’s Day #NationalDoctorsDay

National Take a Walk in the Park Day #NationalWalkInTheParkDay

31: World Backup Day #WorldBackupDay

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April 2018

1: April Fools Day #AprilFools

Easter #Easter

2: World Autism Awareness Day #WAAD

3: Find a Rainbow Day #FindARainbowDay

National Walking Day#NationalWalkingDay

4: Hug a Newsperson Day #HugANewsperson

7: World Health Day #LetsTalk #WorldHealthDay

10: National Siblings Day #NationalSiblingsDay #SiblingsDay

Encourage a Young Writer Day #EncourageAYoungWriterDay

Equal Pay Day#EqualPayDay

11: National Pet Day #NationalPetDay

12: International Day of Human Space Flight#InternationalDayOfHumanSpaceFlight

16: National Wear Your Pajamas to Work Day #PJDay

17: Haiku Poetry Day #HaikuPoetryDay

National Tax Day#TaxDay

18: National Columnists’ Day #NationalColumnistDay

19: Get to Know Your Customers Day#GetToKnowYourCustomersDay

National High-Five Day#NH5D

20: National Look-Alike Day #NationalLookAlikeDay

21: Astronomy Day #AstronomyDay

22: Earth Day #EarthDay2018

23: National Picnic Day #NationalPicnicDay

World Book Day #WorldBookDay

25: National Telephone Day #NationalTelephoneDay

World Malaria Day #EndMalariaForGood

National Administrative Professionals Day#AdministrativeProfessionalsDay

Denim Day#DenimDay

26: National Take Our Daughters and Sons to Work Day#COUNTONME

27: Arbor Day #ArborDay

29: International Dance Day #InternationalDanceDay

30: National Honesty Day #NationalHonestyDay #HonestyDay

National Adopt a Shelter Pet Day #AdoptAShelterPetDay

International Jazz Day #JazzDay

Transgender Day of Visibility #TDOV

May 2018

1: May Day #MayDay

Batman Day #BatmanDay

International Workers Day #IntWorkersDay

World Asthma Day #WorldAsthmaDay

3: World Press Freedom Day #WPFD2018 #PressFreedom

World Password Day #WorldPasswordDay

4: Star Wars Day #StarWarsDay

International Firefighters Day #InternationalFirefightersDay

Space Day#SpaceDay

5: Cinco de Mayo #CincoDeMayo

6: National Nurses Day #NursesDay

8: Thank a Teacher Day#ThankATeacher

9: Europe Day #EuropeDay

National Receptionist Day #NationalReceptionistDay

12: National Limerick Day #NationalLimerickDay

13: Mother’s Day #MothersDay

15: International Day of Families #FamilyDay

16: Love a Tree Day #LoveATreeDay

17: International Day Against Homophobia and Transphobia#IDAHOT2018

18: National Bike to Work Day #BTWD

Endangered Species Day #EndangeredSpeciesDay

20: National Lemonade Day#NationalLemonadeDay

21: National Memo Day #NationalMemoDay

24: National Scavenger Hunt Day #NationalScavengerHuntDay

Heat Awareness Day #NoFryDay

28: Hamburger Day #NationalHamburgerDay

Memorial Day #MemorialDay #MDW

29: Paperclip Day #PaperclipDay

31: World No-Tobacco Day #NoTobacco

June 2018

1: International Children’s Day #ChildrensDay

National Donut Day #NationalDonutDay

Global Day of Parents #GlobalDayOfParents

3: National Cancer Survivor’s Day#NCSD2018

4: Leave The Office Early Day#LeaveTheOfficeEarlyDay

Civic Day of Hacking #HackForChange

5: World Environment Day #WorldEnvironmentDay

6: Higher Education Day #HigherEducationDay

8: World Oceans Day #WorldOceansDay

Best Friends Day #BestFriendsDay

14: World Blood Donor Day #GiveBlood

National Flag Day #FlagDay

17: Father’s Day #FathersDay

20: World Refugee Day #WithRefugees

21: National Selfie Day #NationalSelfieDay

World Music Day #WorldMusicDay

International Yoga Day #InternationalYogaDay

First Day of Summer

22: Take Your Dog to Work Day #TakeYourDogToWorkDay

Midsummer Eve #MidSummerEve

27: National Sunglasses Day #NationalSunglassesDay

28: National Handshake Day #HandshakeDay

30: Social Media Day #SMDay

July 2018

1: National Postal Worker Day #NationalPostalWorkerDay

International Joke Day #InternationalJokeDay

2: World UFO Day #WorldUFODay

4: Independence Day (United States) #July4th

7: World Chocolate Day #WorldChocolateDay

11: Cheer Up the Lonely Day #CheerUpTheLonelyDay

12: Malala Day #MalalaDay

15: Give Something Away Day #GiveSomethingAwayDay

16: Ice Cream Day #IceCreamDay

17: World Emoji Day #WorldEmojiDay

18: Nelson Mandela International Day #MandelaDay

20: Get to Know Your Customers Day #GetToKnowYourCustomersDay

Moon Day #MoonDay

24: National Cousins Day #CousinsDay

27: Talk in an Elevator Day #TalkInAnElevatorDay

30: International Day of Friendship #DayOfFriendship

August 2018

1: Respect for Parents Day #RespectForParentsDay

Girlfriend’s Day #GirlfriendDay

2: National Coloring Book Day #NationalColoringBookDay

4: International Beer Day #InternationalBeerDay

6: Sister’s Day #SistersDay

8: International Cat Day #InternationalCatDay

9: National Book Lovers Day #NationalBookLoversDay #BookLoversDay

11: National Sons and Daughters Day #SonsAndDaughtersDay

12: International Youth Day #YouthDay

World Elephant Day #WorldElephantDay

13: International Lefthanders Day #LefthandersDay

15: National Relaxation Day #NationalRelaxationDay

16: National Tell a Joke Day #NationalTellAJokeDay

19: World Photo Day #WorldPhotoDay

World Humanitarian Day #WorldHumanitarianDay

20: National Radio Day #NationalRadioDay

26: National Dog Day #NationalDogDay #DogAppreciationDay

National Women’s Equality Day #WomensEqualityDay

September 2018

3: Labor Day #LaborDay

4: National Wildlife Day #NationalWildlifeDay

5: International Day of Charity #CharityDay

6: Read a Book Day #ReadABookDay

8: International Literacy Day #LiteracyDay

9: National Grandparents Day #NationalGrandparentsDay

11: National Day of Service and Remembrance #911Day

12: National Day of Encouragement #DayOfEncouragement

National Video Games Day #NationalVideoGamesDay

14: Stand Up To Cancer Day#KissCancerGoodbye

15: National Cleanup Day #NationalCleanUpDay

19: Talk Like a Pirate Day #TalkLikeAPirateDay #InternationalTalkLikeaPirateBay

21: International Day of Peace #PeaceDay #WorldPeaceDay

Miniature Golf Day #MiniGolfDay

22: Car-Free Day #CarFreeDay

Hobbit Day #HobbitDay

First Day of Fall

26: European Day of Languages #EDL2018

National Women’s Health and Fitness Day#FitnessDay

27: World Tourism Day #WTD2018

28: World Rabies Day #WorldRabiesDay

National Good Neighbor Day #GoodNeighborDay

30: International Podcast Day #InternationalPodcastDay

October 2018

1: International Day of Older Persons #UNDOP

International Coffee Day #InternationalCoffeeDay

World Habitat Day#WorldHabitatDay

World Vegetarian Day #WorldVegetarianDay

2: International Day of Nonviolence #InternationalDayOfNonviolence

3: National Techies Day #TechiesDay

National Boyfriend Day #NationalBoyfriendDay

4: World Animal Day #WorldAnimalDay

National Taco Day #NationalTacoDay

5: World Teachers Day #WorldTeachersDay

World Smile Day #WorldSmileDay

8: Colombus Day #ColombusDay

10: World Mental Health Day #WorldMentalHeathDay

Handbag Day #HandbagDay

11: International Day of the Girl #DayOfTheGirl

World Sight Day #WorldSightDay

13: National Train Your Brain Day #TrainYourBrainDay

14: National Dessert Day #DessertDay

15: Global Handwashing Day #GlobalHandwashingDay

16: World Food Day #FoodDay

Bosses Day #BossesDay

17: International Day for the Eradication of Poverty #EndPoverty

18: Get to Know Your Customers Day #GetToKnowYourCustomersDay

20: World Statistics Day #StatisticsDay

21: Reptile Awareness Day #ReptileAwarenessDay

24: United Nations Day #UNDay

25: Greasy Foods Day #GreasyFoodsDay

27: American Beer Day #AmericanBeerDay

29: Internet Day #InternetDay

30: National Publicist Day #NationalPublicistDay

Checklist Day #ChecklistDay

31: Halloween #Halloween

November 2018

1: National Authors Day #NationalAuthorsDay

National Cook For Your Pets Day #CookForYourPetsDay

World Vegan Day #WorldVeganDay

3: National Sandwich Day #NationalSandwichDay

4: National Candy Day #NationalCandyDay

Daylight Saving Time Ends #DaylightSavings

7: Stress Awareness Day#StressAwarenessDay

8: National Cappuccino Day #CappuccinoDay

Science, Technology, Engineering, and Medicine (STEM) Day#STEMDay

11: Veterans Day #VeteransDay

13: World Kindness Day #WKD

Sadie HawkinsDay #SadieHawkinsDay, #SadieHawkins

14: World Diabetes Day #WDD

15: Clean Out Your Refrigerator Day #CleanOutYourRefrigeratorDay

America Recycles Day #BeRecycled

16: International Day for Tolerance #ToleranceDay

17: International Students Day #InternationalStudentsDay

19: International Men’s Day #InternationalMensDay

20: Universal Children’s Day #UNChildrensDay

National Entrepreneurs Day#EntrepreneursDay

21: World Hello Day #WorldHelloDay

22: Thanksgiving Day #Thanksgiving

24: National Day of Listening #DayOfListening

Small Business Saturday #ShopSmall

25: Shopping Reminder Day #ShoppingReminderDay

26: National Cake Day #NationalCakeDay #Cakeday

Cyber Monday #CyberMonday

27: National Day of Giving #GivingTuesday

29: Electronic Greeting Card Day #ElectronicGreetingCardDay

30: Computer Security Day #ComputerSecurityDay

December 2018

1: World AIDS Day #WAD2018

2: Hannukkah #Hanukkah

3: International Day of Persons with Disabilities #IDPWD

4: National Cookie Day #NationalCookieDay

5: World Soil Day #WorldSoilDay

6: Microwave Oven Day #MicrowaveOvenDay

8: Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay

9: Christmas Card Day #ChristmasCardDay

10: Human Rights Day #HumanRightsDay

Nobel Prize Day #NobelPrize

11: International Mountain Day #InternationalMountainDay

13: Christmas Jumper Day #ChristmasJumperDay

14: National Salesperson Day #SalespersonDay

15: Free Shipping Day #FressShippingDay

19: Ugly Sweater Day #UglySweaterDay

21: Crossword Puzzle Day #CrosswordPuzzleDay

First Day of Winter

15: Christmas Day #Christmas

30: No Interruptions Day – Last Work Day of the Year#NoInterruptionsDay

31: New Year’s Eve #NYE #NYE2018

Over to You

The most important thing about celebrating social media holidays is relevance.

The holidays you celebrate should be relevant to your brand or to the products you sell. Let’s say, you sell a service that’s relevant to entrepreneurs. So, chances are, you could celebrate National Entrepreneur’s Day on November 20.

But there are also a lot of ways you can make a holiday relevant to your brand. For example, if you’re a fashion brand, you can sell limited edition emoji t-shirts on July 17, which is World Emoji Day. Or, you could give a special discount to older customers on National Grandparent’s Day on September 9.

Also, don’t forget to use the appropriate hashtag. For example, November 8 is Science, Technology, Engineering, and Medicine (STEM) Day. It’s celebrated with #STEMDay. While you can also use #science, #technology, #engineering and other related hashtags, don’t forget to use #STEMDay. Otherwise, you won’t be able to connect and get discovered by people who are celebrating the event.

Ready to start incorporating social media holidays into your social media calendar?

To make it easier for you, the team at Schedugram have pre-loaded all the holidays celebrated in every country all over the world into the app’s social media calendar.

Social Media Holiday Calendar

All you have to do is choose which countries’ holidays you want to see and then they’ll automatically appear on your calendar (see below).  To find out how to set this up for your account, check out this article.

Don’t forget to use Schedugram to have full control of your Instagram marketing! We help you edit and schedule your posts, for as little as $20 a month. It’s a small price to pay, for a successful Instagram strategy.

Which holidays do you want to celebrate? Which ones will you include in your social media calendar? How will you make the holiday relevant to your brand? Got any questions? Let us know in the comments below!

Picture of Monique DanaoMonique Danao

Monique Danao

Monique Danao is a writer and content creator with an expertise in marketing, design and SEO. When she's not writing, you'll find her enjoying funky food, listening to music and marketing start-ups. Follow her @monique_pd

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