Your Guide to the Insta(Re)gram: Best Practices When Reposting on Instagram
The Power of Reposting on Instagram
The power of shared content is unparalleled. Reposting on Instagram – otherwise known as Regramming – can be an excellent addition to your marketing strategy. This tactic helps you promote branded, co-marketed, and user-generated content. It can also help you diversify your profile, boost engagement, and leverage new marketing strategies.
But before we dive into the benefits and best practices of reposting on Instagram, let’s define and discuss the Regram.
What is a Regram?
A Regram is essentially reposting someone else’s Instagram content onto your profile. (The process is similar to retweeting but without the simple press of a button.)
You can Regram a post in a few ways. But, if this method is becoming so popular, why doesn’t Instagram offer an organic sharing option? Well, take a look at the options Instagram does offer – Share to Facebook, Tweet, Copy Link, etc.
Clearly, Instagram isn’t opposed to their content being shared – on an external platform. The reason they don’t offer native sharing, though, is because they’re very passionate about their feed being “instant,” hence their name – Instagram. The idea of Regramming takes away from that “in the moment” feel and introduces content that was posted at another time.
Are they against it? Obviously not. Otherwise, they wouldn’t allow other apps and programs to enable you to Regram. But, they also don’t make it super easy.
So, how you can get around this restriction? Let’s take a look.
How to Regram
There are a few ways to repost content on Instagram. (Regardless of which option you choose, make sure you follow our Regram best practices. We’ll delve into those below.)
The most straightforward option is to manually Regram. Take a screenshot of the image you wish to share, and click the camera button to share it on Instagram. Note: This option only works for photos, you’ll need to use another method to Regram videos.
Once the photo is saved to your phone, you’ll need to crop out everything but the image. You can do this through your Photos app on your phone or through Instagram’s photo editor.
While the manual Regram method is the most simple, it’s also the easiest to bypass attribution. Don’t forget to caption the Regram and tag the original poster. We’ll explain more in our best practices section below.
Through a Third-Party App
The second option is to use an external Regramming app. The most popular is Repost For Instagram, although there are multiple options in the App and Google Play Stores.
Repost For Instagram is free, connects directly to your Instagram account, and even allows for video Regrams. To repost Instagram content through the Repost app, follow these steps:
- Open the photo or video to Regram
- Click the dots in the upper right corner, and click Copy Link
- Open the Repost app and select the image you want to Regram
- Set your reposting preferences, like the color and location of the attribution, and write your caption – Don’t forget to tag the original account!
- Click Repost, and then click Copy to Instagram
Lastly, you can Regram content through Schedugram. If you’re already scheduling content through Schedugram, the easiest way to introduce shared content is to use ScheduRegram.
ScheduRegram is a Chrome extension and makes reposting on Instagram simple and straightforward.
To use ScheduRegram, open on your computer the photo or video you’d like to share. Tap the Schedugram icon in your browser to open the Regram screen. Then, select your account, write up a caption, and schedule the post.
Regramming is no simple click of a “Share” or “Retweet” button, but it’s still pretty straightforward given the right tools and apps. But, tools aren’t all you need for a successful Regram – you must also know how to properly share someone else’s content.
Before we dive into how to use Regrams, let’s chat about some best practices.
Regramming Best Practices
Regardless of which method you choose to repost Instagram content, follow this Regram etiquette to ensure you’re meeting your moral and legal obligations online.
Reposting on Instagram walks a fine line between sharing and stealing others’ content. Thankfully, a few simple measures can protect your business and social media accounts from public scrutiny and potential legal action.
Ask and Attribute
This is perhaps the most critical practice when Regramming. Asking and attributing can make the difference between sharing someone’s Instagram post and stealing it altogether.
Here’s how we recommend you go about it:
- When you find a photo that you want to Regram, comment with a simple ask. This could be “We love this photo! Can we repost it?” or “Thanks for sharing our product/service/brand. Can we Regram your photo?” There’s no right or wrong way to ask, as long as you’re kind and courteous.
- Wait for them to say yes BEFORE reposting it. Asking is not enough – you must receive confirmation before Regramming. If they say no, you must respect that, too.
- As you go to repost the image to Instagram, make sure to tag the original account in the caption. You could say “Credit: @username,” “Image: @username,” or work the handle into a sentence, like “Love this photo by @username.” (If you’re using Repost for Instagram, the tag will be automatically included in the Regram. But, it’s still good practice to mention it in the caption.) Some brands tag the source account in the image, too.
Getting approval for a Regram is common courtesy. But, it also has other benefits. For one, you feature other people’s work, which could lead to a marketing partnership or co-branded campaign.
On the other hand, Regrams on personal accounts can catch the eye of big-name brands – leading to sponsorships and brand ambassadorships.
We’ll talk more about these benefits below.
Make as Few Edits as Possible
If you’re going to share someone else’s content, don’t change it. Respect the original owner and his or her photography by leaving it as-is.
If you’re tweaking a user’s post for user-generated content (UGC), which we’ll discuss below, keep your edits to a minimum. Definitely don’t change the color or crop, and if you must add text or overlays, don’t let those take away from the original photo.
Your Regrams are still technically other people’s “property.” If you disrespect the right to Regram, you’ll likely not receive approval from others in the future.
Don’t Only Regram
Regramming can be fun (and can take the pressure off of continually having to come up with content ideas), but you shouldn’t fill your entire Instagram profile with others’ content.
If you’re introducing Regrams to your Instagram editorial calendar, consider planning out your reposts for once or twice a week. This will ensure that you don’t hop on the Regram train every time you lack content ideas. And if you use the ScheduRegram app, you can schedule out your reposts. How great is that?
Become an Instagram Marketing Expert
Download our 100+ paged ebook: Instagram for Business to learn how to better utilize Instagram to grow your business today.
Now that you know how to correctly repost on Instagram, let’s talk about how to leverage Regrams to boost engagement, increase brand awareness, and mix up that marketing strategy.
How to Leverage Regrams for Your Brand
There’s a lot of content posted on Instagram each day. (That’s a lot of potential Regramming right there.) But, just like you should strategize your organic material, you should also have a strategy for your Regrams. Don’t merely go out and grab a photo to share.
Start by reviewing your editorial calendar and seeing where you can plug in a Regram or two per week. This will dictate when and how often to repost Instagram content in a way that doesn’t disrupt your current strategy.
Next, figure out your goals behind reposted content. Are you…
- …looking to share user-generated content?
- …working on a marketing campaign with another brand and want to repost their photos of your brand or products?
- …simply wanting to expand your posting strategy to include cool, valuable content for your audience?
Before you start reposting on Instagram, you need to understand your “why.” This will help you discover valuable content to share and provide direction for your hashtags and captions.
Let’s review a few possible goals – and benefits – of Regramming.
User-generated content (UGC) is content shared by consumers, customers, and clients that features your product or service. UGC is a great way to build brand authority among your audience and market your products in a more authentic, real-life way.
UGC is also valuable as a marketing asset. According to Forrester, 70% of consumers trust each other over brands when making purchase decisions.
Thankfully, Instagram makes it easy to discover, collect, and share UGC. If you’re new to Instagram or have yet to see any photos of your product or service on social media, you can jumpstart UGC posts by encouraging your customers to share.
Here are a couple of ways to get sharing started:
- Market your #BrandedHashtag all over Instagram. (Did you know that 70% of Instagram hashtags are branded? They’re obviously valuable for both brands and consumers!) Include your branded hashtag in your bio, post about it frequently, and encourage your customers and audience to post it in their captions. This will make it easy to “collect” UGC later on, as every post will be tagged.
- Run an Instagram photo contest. Give your audience a reason to share their products by offering a prize for a random winner. Or, if your budget is on the smaller side, make sure you tell your audience that you’ll be sharing their images – with attribution! – on your profile. The exposure alone could motivate some people.
Once your customers and followers start posting about your product or service, you can start searching for and “collecting” your UGC.
Hop into the Search page on Instagram and look for various tags of your brand or service. For example, when I did social media for GE Appliances, I looked for #mygekitchen (our branded hashtag), #gekitchen, #geappliances, #mygeappliances, #newgeappliances, and more. You get the picture. I also looked at the “tagged” page to see if any customers had directly tagged @geappliances.
Bottom line, you can’t be sure what your consumers are tagging – even if you offer up a branded hashtag. So, it’s best to search all variations so not to miss any UGC. (Instagram recently added a follow feature for hashtags, which makes this process much easier.)
As you discovered potential UGC, take a second to comment and ask for permission to post. Don’t make a note of an image or account until they’ve said, “Sure!” Once you receive approval, you’re good to go.
Sharing user-generated content is primarily how brands and businesses use Regrams. Consumers love showing off their photography and product usage, and brands benefit from a “humanized” display of their brand. If you’re added Regrams to your Instagram marketing strategy, UGC is a great place to start!
These days, influencer marketing and brand ambassadorships are favored marketing strategies. Rightfully so, as people prefer to buy from other people they trust. (Duh.)
Alongside these strategies, many brands are teaming up with similar businesses to promote products and services together. These partnerships could be from a variety of different relationships. For example, GE Appliances sometimes shared content from (and tagged!) food and design bloggers that featured their appliances.
Co-marketing and partnership campaigns are great for both parties because they attract new audiences, increase engagement, and ultimately drive conversions. This is an easy win-win for both parties. But, these wins only happen if you partner up with the right company.
To get the most out of a co-marketing opportunity, pursue an Instagram partner that has:
- A common theme or style. Make sure your partner brand shares a similar marketing aesthetic as you, especially on Instagram. You’ll be Regramming each other’s posts, and you’ll want it to fit seamlessly with your content.
- A compatible personality. Your Instagram is an extension of your brand’s personality. If you’ve cultivated a particular voice and character on your Instagram, find a partner that shares the same quirks and disposition. Not only will your Regram photos and captions compliment each other, but your audiences will respond positively to the content you share.
- A lively audience base. The core goal of co-marketing is to access and engage a new audience base, efficiently expanding your brand’s reach on Instagram. If you partner with a brand that doesn’t have a large or lively audience, you won’t be able to expand yours, either. Find a co-marketing partner that taps into a new audience that’s eager to engage. Regram images and videos that draw in likes, comments, and shares among both audiences.
New, Valuable Content
Reposting on Instagram doesn’t always have to have a promotional intention. Sometimes, you may just want to mix up your content and share new, exciting content with your audience.
Regramming is another way to provide value to your followers (which is just as important as selling and promoting your product or service).
The strategy can help you tap into other’s expertise and repurpose content that you can’t provide yourself And if you’re stumped for ideas, Regrams can help you keep your posting consistent without having to scramble for new material.
Become an Instagram Marketing Expert
Download our 100+ paged ebook: Instagram for Business to learn how to better utlise Instagram to grow your business today.
If you’re seeking out new content to share, start by defining a few hashtags that are relevant to your industry and business. For example, if you’re a yoga instructor and you want to start posting about dietary health, perhaps you’d jot down #mealplan, #eatwellbewell, #eatbetter, #healthyeats, #healthydiets, and more.
Whichever tags you choose, follow them on Instagram so that you stay updated with their activity. Then, whenever you come across an image you want to repost, you can share it alongside your organic content.
Regramming is a simple strategy you should add to your overall Instagram marketing efforts. Not only does it diversify your published content, but it also helps build brand credibility among your audience, promote your products in a “human” way, and partner with new brands and businesses.
Want to make the Regram process more accessible than ever? Download ScheduRegram and start scheduling your reposts today!