How Juno Records Increased Their Instagram Audience By Over 230%
Since I started working at Juno Records back in April 2016, we have managed to, using Schedugram to post our content, organically grow the Juno Records Instagram page from having just 6,910 followers to now having over 23,000 followers.
So, in roughly 18 months, Juno Records has gained over 16,000 followers. How, you ask? Well, keep reading!
But before you do
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Consistency is key
While it can be tough at first to make sure you post consistently on Instagram, once you establish a rhythm and get into the habit of doing it, it will become much easier.
At Juno Records, it is easy for us to find things to post because we have so many new records coming in every day and a constant flow of new, exciting things to shout about.
This is reflected in the fact that I post three times a day (usually around lunchtime) during the week on the Juno Records Instagram page.
For other businesses and other brands, constantly finding content to post may be tougher, but drawing up a content plan will really help so you are not scrabbling for something to post when it comes down to it.
Posting at the same time once a day can be effective, because as you build momentum your audience will start to notice what time you post and will start to look for the posts from you.
This is probably why things such as weekly live streams and radio shows take place on the same day and time, so the audience knows when to tune in even if they may not be exactly sure what they are tuning in for.
There is something to be said for scheduling all of your content way in advance, but don’t get too carried away with scheduling too far ahead in the future.
Doing this can restrict you, and also means you cannot be as reactive to new developments in your industry if you are scheduling what can become old news very quickly.
Things move fast on social media and there is a real emphasis on the freshest, newest content.
One instance where scheduling far ahead can be really effective is with things like public holidays, like Halloween for example.
If you see some content that you know will work really well for an upcoming event or landmark date, you can get it locked and loaded and you will not need to worry about it when the date actually rolls around.
Social media is not an exact science
Social media is not an exact science.
Nothing is guaranteed, so it is best not to get too comfortable.
What I mean by this is that while posting a certain kind of content may be working for now, that may change in the future so you should always have something up your sleeve in reserve for when that inevitably happens.
It is true that there are algorithms and trends that you should keep your eye on, but relying on them will not necessarily mean your page is popping and going viral. Take everything with a pinch of salt.
That being said, if you can work out what your audience wants to see and keep posting that, you should be onto a winner.
For Juno Records, it is not too difficult to find things that our audience want to see because it is a specialised audience (they like vinyl records and studio equipment) but there is always room for improvement.
As a company and as an individual, I do not want to rest on my laurels.
I think one of Juno Records’ keys to success on Instagram has been our no-nonsense approach, and consistently posting what our audience wants to see over an extended period.
Don’t be afraid to try new things
It’s important to try new things on Instagram and all social networks.
Don’t be scared to mix it up, and do experiments to see how they go down with your audience and what the reaction is like.
If it does not work, it is no big deal.
It is probably worth trying things a few times before completely writing it off.
If you always post photos, try posting a video and vice versa.
It is very easy to get stuck in a groove and keep doing the same thing over and over, just as a force of habit.
Your audience will soon notice if things become a bit samey, and get bored quickly.
On the flipside, if you are onto something really good that is working brilliantly for your page keep doing it!
If it is not broken, do not fix it. Kind of. Just be aware that what you are doing now may not work forever.
Lifestyle content – not just product posts and straight sells
Of course it’s important to highlight your products on your social networks, but it’s also important to mix it up a bit and start establishing some personality and a tone of voice.
For Juno Records, we’re closely linked to music and can tap into the rich tapestry of that world to include things that are not just the records we have for sale.
If you’re constantly posting products and doing the hard sell, people will probably get bored.
You can start establishing more lifestyle-orientated socials by showing your audience how your products fit into their lives; this will spark their imagination.
Another effective and simple way to add another dimension to your company through your socials is to show the people who work for you, and show there are actually humans working there.
One challenge of social media is to show that a human being, rather than a robot, is actually curating it and thinking about it.
Have a clear plan
Make sure you have a clear plan for your socials, and do not stretch yourself too thin. By its very nature, social media is addictive and once you start getting results it is easy to chase likes and focus too much on the statistics. This will lead to you losing sight of what you were initially trying to do (engage your unique audience with your own voice and personality), and replicating what every other successful page is doing. This is fine if you just want to build your page likes, but it will hold you back in trying to make your page stand out from the crowd.
Work out when your audience is active
If you really want to make the most out of your social media posts, it is worth looking into when your users are most active online and posting then in the hopes that they will see it.
Sites like Social Insider can help with figuring that out.
As a general rule though, depending on the age of your key audience, you can assume that a lot of people will be in front of a computer during normal working hours.
Again, trying to post when your users are online is not an exact science because both Facebook and Instagram do not show users content in real time.
This makes it trickier to make the most of any data you may have on when your audience are online the most.
Well, I hope this blog piece helps you are when working on Instagram and on your social media strategy in general.
What I have written may look like a lot to take in at first, but maybe just try focusing on one of the steps at a time and building it up from there.
All of these tips are merely suggestions, and every brand and company is different.
Something that works for Juno Records may not necessarily work for you, but if you have not given it a try you should definitely consider doing so, just as a test.
You will not know for sure until you have tried it.
I have been posting pretty much every day on socials for clients and respective employers for the last five years, so a lot of what I have learned has come from experience.
If you have any questions, please feel free to drop me an email on [email protected].
About the Author
Hi, my name is Patrick Swift, and I work for Juno Records’ marketing department as Social Media and Content Assistant, which includes handling all of their social media networks.
Juno Records is the world’s largest dance music and equipment store.
We are based in London, UK and our website was launched in March 1996.
Since then we have built a reputation as the most comprehensive source for new and back catalogue dance music, DJ and studio equipment.
We now offer over 500 new releases each week, and have more than 45,000 titles in stock.
Let us know if you liked the post and if you’ll use this advice in your Instagram strategy!
Also if you have opinions or experiences of your own, please be sure to share them! We would love to hear if anything here rings true with you, or if you have had different experiences in your social media work.