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Here’s Why Instagram Locations Actually Matter

Every day, thousands of people browse locations on Instagram to look for content they like and accounts to follow. Instagram has slowly made their location features more and more powerful over the last year.

Today, locations also play a powerful part for us social media marketers. Selecting the right Instagram location for your content can play a pivotal role in helping you extend your reach.

You want to be a big fish in a decent sized pond when it comes to location tags. If you’re too small, you’re not going to be able to extend your reach, you’ll be lost in the ‘most recent posts’ section forever.

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Take this example:

I’m going to post this image to my account, @Melbournetodo. On average, I receive about 600 likes per photo.

I have the option to use several location tags:

  • Australia (my country)
  • Melbourne (the city I’m in)
  • Little Collins St, (the street I’m on)
  • Magic Mountain Saloon (the bar I’m posting from)

The first thing I like to do is check the number of likes the ‘top’ section of my location. Why do I can about this? Well, I want my content to be in the ‘top section’ on Instagram’s locations.

Here are the average number of likes received for posts tagged in these locations:

  • Australia: 4,000 likes
  • Melbourne: 4,000-6,000 likes
  • Little Collins St: 100-300 likes
  • Magic Mountain Saloon: 150-400 likes

There’s usually one unusual post with 60,000 likes in the top category but try to look at the mode of the top posts instead of the mean. BANG — thank you grade 7 math teacher Mr. Kerr.

Considering I usually get 600 likes per image, it’s going to be best for me to use the location tag Magic Mountain Saloon or Little Collins Street.

I like to always have several location tags up my sleeve and rotate the ones I’m using in order to further grow my account. Constantly using the same pond isn’t going to help me reach new people.

Location tags also serve an obvious added benefit to your users to help them discover more on Instagram, just make sure your tags are relevant and appropriate for the content you’re uploading, same goes for hashtags.

Previously, we always manually set the location tags after scheduling content but you can now actually schedule the location tags straight from Schedugram, phew! Here’s how.

Adding Location Tags to Your Posts Using Schedugram

To get started, log in to Schedugram and click on your ‘Billing/Profile Settings’ in the sidebar menu. Then, scroll down until you find the location tagging section and enable location tagging (see below).

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Then, when you want to add a location tag to your post, start typing its name in the ‘Location’ field while you’re creating a post. Once it pops up in the search box, click on it to tag it in your post.

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Once you’re done, queue or schedule your post to publish automatically and Schedugram will take care of the rest!

BONUS TIP: You can also boost engagement and generate more sales by tagging people and products when you’re scheduling content in Schedugram. To find out how, follow the steps in this article.

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About the author

Marcus Willis runs the social media marketing agency Eight Clients who have offices in Melbourne and Sydney. You can see their more and more blog articles on their website.

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