Here’s Why Instagram Locations Actually Matter

By in Schedugram features, Instagram Strategy May 8, 2018

Every day thousands of people browse locations on Instagram to look for content they like and accounts to follow. Instagram has slowly made their location features more and more powerful over the last year.

Today, locations also play a powerful part for us social media marketers. Selecting the right Instagram location for your content can play a pivotal role in helping you extend your reach. You want to be a big fish in a decent sized pond when it comes to location tags. If you’re too small, you’re not going to be able to extend your reach, you’ll be lost in the ‘most recent posts’ section forever.

See how it works

Take this example:

I’m going to post this image to my account, @Melbournetodo, on average, I receive about 600 likes per photo.

I have the option to use several location tags:

Australia (my country)
Melbourne (the city I’m in)
Little Collins St, (the street I’m on)
Magic Mountain Saloon (the bar I’m posting from)

The first thing I like to do is check the number of likes the ‘top’ section of my location. Why do I can about this? Well, I want my content to be in the ‘top section’ on Instagram’s locations.

Here are the average number of likes received for posts tagged in these locations:

Australia: 4,000 likes
Melbourne: 4,000-6,000 likes
Little Collins St: 100-300 likes
Magic Mountain Saloon: 150-400 likes

There’s usually one unusual post with 60,000 likes in the top category but try to look at the mode of the top posts instead of the mean. BANG – thank you grade 7 maths teacher Mr. Kerr.

Considering I usually get 600 likes per image, it’s going to be best for me to use the location tag Magic Mountain Saloon or Little Collins Street.

I like to always have several location tags up my sleeve and always rotate the ones I’m using in order to further grow my account. Constantly using the same pond isn’t going to help me reach new people.

Location tags also serve an obvious added benefit to your users to help them discover more on Instagram, just make sure your tags are relevant and appropriate for the content you’re uploading, same goes for hashtags.

Previously we always manually set the location tags after scheduling content but you can now actually schedule the location tags straight from Schedugram, phew! You can see how to do this here.

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About the author

Marcus Willis runs the social media marketing agency Eight Clients who have offices in Melbourne and Sydney. You can see their more and more blog articles on their website.

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