The Social Media Marketer’s Guide to Writing Killer Instagram Bios
This post was originally published on November 16th 2017, and was last updated on December 15th 2017.
How to Write Good Instagram Bios
We’ve all seen those Instagram bios that stop us in our tracks—the ones that are so cleverly written they make us want to instantly follow that account.
“That’s what our brand’s Instagram bio needs to be like,” you tell yourself as you continue to admire that profile.
But, here’s the truth: Writing about yourself or your own brand is hard.
Even the most clever writers struggle with crafting a solid bio. And, that challenge becomes even tougher when you only have 150 characters to get your point across—all while being impactful and engaging.
Are your palms sweaty yet? We don’t blame you. Knowing just want to put in your brand’s Instagram bio is tough.
Fortunately, there are some key tips you can put into place to craft a bio that’s just as attention-grabbing as the ones you always admire.
Become an Instagram Marketing Expert
Download our 100+ paged ebook: Instagram for Business to learn how to better utlise Instagram to grow your business today.
Why Your Instagram Bio Matters
Before you roll up your sleeves and get into the Instagram bio ideas and tips we’ve got for you, it’s important to understand the role that your Instagram bio plays in your overall strategy.
Yes, your Instagram bio is short. But, it’s still important.
Think of your bio as the elevator pitch for your entire account. It shares who you are and what you do. That’s important information for users to know when they’re deciding whether or not your account is worth a follow.
Think about it this way: Would you want to engage in a continued relationship with someone who shook your hand, said his or her name, and then that was it? Probably not.
The same holds true for your Instagram bio—it’s your chance to introduce your brand and make a positive impression that encourages people to hit that “follow” button.
How to Write a Damn-Good Instagram Bio
Alright, so a good Instagram bio is crucial. But, how can you piece together a solid one for your own brand? Here’s what you need to know.
Good Instagram Bios Tip/Idea #1: Keep it Simple
Let’s start with the basics: The name that appears at the top of your bio.
While it’s tempting to branch out and get creative there, it’s best to list the actual name of your brand.
So, for example, you should list “Pinecone Outdoor Outfitters” instead of something catchy like “All About the Outdoors”.
Why is this important?
When interested people seek out your brand on Instagram, they’re probably going to use your name.
If that doesn’t appear there, you won’t show up in the results—and, rest assured, people won’t spend a ton of timing looking for your account if you don’t immediately pop up.
If you do want to get a little more creative with your Instagram name, you do have one solid option.
“This field gives you 30 characters to work with, allowing you to include a variation on your name (such as Saturday Night Live – SNL), or a keyword or two to clarify what your brand is about and help users find you (like Headspace (mindfulness app)),” explains Christina Newberry in a post for Hootsuite.
Outside of your name, you should aim to keep the entirety of your bio relatively simple and straightforward as well. As we mentioned, it’s your digital elevator pitch—meaning you want to get to the gist of who you are and what you do. This doesn’t need to be a long-winded manifesto.
Just ask yourself this one simple question: What would you say if you were shaking someone’s hand and introducing your brand at a networking event?
That simple inquiry will help you zone in on those important details that you should be sure to touch on within your bio.
Good Instagram Bios Tip/Idea #2: Zone in on Keywords
You know the importance of keywords. While they aren’t searchable within your Instagram bio the way you might expect them to be, including some keywords relevant to your audience and your niche can be helpful.
Grab a notepad and jot down some words that people would be looking for that relate to your brand, products, or services.
By identifying and then including some of these more obvious words that your followers might expect to see, you make it that much more clear who you are and what you do. When you do that? Your target audience will be able to recognize when they’re in the right place.
Good Instagram Bios Tip/Idea #3: Don’t Be Afraid of Emojis
While some people deem them unprofessional, emojis can be a great addition to your Instagram profile.
Not only do they help to add some personality to a block of text that could otherwise be a little stiff, they also help to break up your text and make the entire bio easier to read.
“I always love seeing emojis in an IG bio,” shares Lindsay White in an article for Huffington Post, “Mostly because it’s unexpected. In a world of business, seriousness, and corporate talk, it’s nice to see emojis where they would normally not belong.”
So, don’t hesitate to incorporate a few fun graphics in your own bio. It’s a fun touch that helps you stand out.
Good Instagram Bios Tip/Idea #4: Leverage Your Link
If there’s one thing that frustrates marketers, it’s how strict Instagram is with clickable links.
In fact, your bio is the only place where you can include a link that your followers can actually click.
With that in mind, you want to make the most of it.
Your website homepage is an obvious choice—and, in many cases, it’s also the best one.
However, don’t be afraid to switch things up and evaluate if there’s a different link that would make more sense in that precious real estate—such as a link to a specific campaign, product page, or landing page.
Many brands also opt to frequently switch out the link they include in their Instagram bio to have it point to something specific—such as a new blog post for example.
Then, in the caption of a new Instagram post, they’ll write “link in profile” as a workaround to direct users to that specific page.
This can be effective. But, it’s worth it to note that Instagram’s algorithm means that user’s feeds no longer appear in chronological order.
So, if you’re frequently switching up your bio link, your Instagram posts might be directing some users to a link that is no longer there.
TIP: While you won’t find a lot of flexibility in terms of linking on Instagram, by switching over to a business profile, you can include buttons that allow users to get in touch with you—meaning you’ll have more direct calls to action and clickable functions within your profile.
Good Instagram Bios Tip/Idea #5: Use Your Branded Hashtag
Many brands come up with a brand-specific hashtag. With that hashtag in place, users can tag their own photos so that the brand can see them—and potentially even repost them on their own Instagram account.
It’s called user-generated content.
And, it’s not only helpful for engaging your users, but it also helps you to fill up your own Instagram feed with photos you don’t need to create yourself. It’s a win-win.
If you do have a branded hashtag, include it in your Instagram bio. It’ll serve as a constant reminder to your followers about what hashtag you’d like them to use, while featuring it in an easy-to-reference place where they won’t have to go hunting for it.
NOTE: For whatever reason, hashtags that you include in your bio aren’t clickable on mobile. But, they are using Instagram’s web interface.
Good Instagram Bios Tip/Idea #6: Be Human
This tip is especially important to keep in mind when you’re writing an Instagram bio for your brand—rather than one for an individual account.
Companies have a way of seeming somewhat far-away and untouchable. But, when marketing on social media, you don’t want that to be the case. You want to seem personable and relatable.
For that reason, skip the stiff, corporate speak or slogans and write a bio that is a little more warm, friendly, and captures your brand’s voice.
People will be much more willing to interact with your account if you don’t seem like a rigid salesperson all the time!
Over to You
Even though it’s only a measly 150 characters, your Instagram bio still carries some serious weight when it comes to seeing success on Instagram.
But, even so, crafting a good Instagram bio for your own brand can be deceptively tough. Fortunately, there are a few tips you can implement to remove some stress from the process and come up with a bio that you can be proud of. In order to do so, remember to:
- Keep it simple
- Use keywords
- Use emojis
- Give thought to your link
- Feature your branded hashtag
- Be human and relatable
Put those tips into play, and you’re sure to piece together an Instagram bio that’s equally as awesome as those ones you always admire.