The impact of the algorithm
Know why you’re posting in the first place
Plan and set your marketing objectives
Have a clear Instagram marketing strategy in place
The different types of content to post
Content featuring people:
Editorial fashion photography
Flat lay images
This affordable, easy to create style of photography is popular with brands – especially those with multiple product ranges.
Point of view images
Quotes and Sayings
Not quite the visual brand? Sharing quotes on Instagram can get you some killer engagement. Why? Because quotes resonate with people’s emotions. The message is clear, it’s either relatable to that person, at that time, or, they’ve resonated with that feeling before. Goalcast is a motivational blog which features inspiring videos of athletes, celebrities and visionaries. They share empowering quotes and encourage their audience to comment and, tag friends who think their content would relate to.